Privacy Policy

Last updated: 15 June 2026

The Upside Journal ("we", "us", "our") operates theupsidejournal.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

Information you provide

• Email address — when you subscribe to our newsletter.
• Contact information — if you email us directly at [email protected].

Information collected automatically

• Usage data — pages visited, time on page, referral source, browser type, device type, and IP address.
• Cookies & similar technologies — we use cookies for analytics and advertising (see Section 4).

2. How We Use Your Information

• To deliver and improve our content and website experience.
• To send you our newsletter (only if you opted in — you can unsubscribe any time).
• To analyse site traffic and reader engagement via Google Analytics.
• To display relevant advertising via Google AdSense.
• To respond to your enquiries.

3. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following bases:

• Consent — for newsletter subscriptions and non-essential cookies.
• Legitimate interests — for site analytics and security.

4. Cookies & Third-Party Services

We use the following third-party services that may set cookies:

• Google Analytics (G-SGW838P3YX) — measures site traffic. Google Privacy Policy.
• Google Tag Manager (GTM-T4Z2CFNQ) — manages tracking scripts.
• Google AdSense — serves contextual advertisements. How Google uses data.

You can manage cookie preferences via the consent banner shown on your first visit, or adjust settings in your browser at any time.

5. Data Sharing

We do not sell your personal data. We share information only with:

• Google (Analytics, AdSense, Tag Manager) — as described above.
• Email service providers — to deliver our newsletter.
• Law enforcement — if required by applicable law.

6. Data Retention

We retain your email address for as long as you remain subscribed to our newsletter. Analytics data is retained for 14 months in Google Analytics. You may request deletion at any time.

7. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent for cookie tracking or newsletter communications.
• Object to processing based on legitimate interests.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at [email protected].

8. International Transfers

Our website is hosted on GitHub Pages (US-based). If you are accessing from the EEA or UK, your data may be transferred to the United States. Google's services operate under their own data processing agreements and standard contractual clauses.

9. Children's Privacy

Our site is not directed to children under 16. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Privacy Policy, contact us at:
Email: [email protected]
Website: theupsidejournal.com